BASIC RIGHTS

LONGER

BETTER

FEWER

SLOWER

MORE CONCIOUS

MORE CONSIDERED

ALWAYS SLOW

BASIC RIGHTS WAS BORN WITH THE IDEA OF PROVIDING TODAY'S MAN WITH THE ESSENTIAL BUILDING BLOCKS OF AN EFFORTLESS WARDROBE.

AfterHourz came on board to help creative director Freddie Cowan, guitarist of The Vaccines, execute his vision for the brand. AfterHourz developed a 360° digital management strategy for Basic Rights - managing the brands social media marketing, translating their visual identity to online channels with a unique social media approach, considering art direction first and foremost, and leaving trends to be a secondary influence, in order to not compromise the brands integrity. AfterHourz produced striking visual content to activate the brands dynamic micro partnership with influential artists in the music, fashion and fine art spaces.

GRAPHIC DESIGN - PHOTO & VIDEO - SOCIAL IDENTITY - SOCIAL STRATEGY - CREATIVE DIRECTION - INFLUENCER + PR - BRAND PARTNERSHIPS - PAID MEDIA & ADVERTISING

01

02

03

04

05

06

FOR

UNIFORM

CREATORS

07

08

STAGE

A

IS

WORLD

THE

ALL