CHILLY'S X HOUSE OF SUNNY IS THE RESULT OF A SHARED DESIRE TO CREATE STYLISH AND SUSTAINABLE PRODUCTS BETWEEN THE EAST LONDON FASHION BRAND AND THE WATER BOTTLE SELLER

AfterHourz stepped in to support the launch of the limited edition water bottles with a targeted omni-channel influencer campaign. We kicked off with a launch party and gifting activation in Soho with 500+ attendees overlapping both brand’s target audiences. We selected a handful of influential attendees and key content creators for a gifting activation to further amplify the collaboration on social media following the party. The activation saw attendees pair their new Chilly’s reusable water bottles with the matching House of Sunny dresses to further drive the messaging about the new product - a sustainable fashion accessory staple.

PHOTO & VIDEO - INFLUENCER + PR - EXPERIENTIAL EVENTS

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