LA:BRUKET
INNOVATIVE
ORGANIC
NATURAL
LA:BRUKET IS A SWEDISH SKINCARE COMPANY WITH A SIMPLE PHILOSOPHY: INNOVATION DRIVEN BY NATURE.
AfterHourz helped them tap into their UK-based audience to generate further brand awareness via an influencer campaign. We sourced 50 influencers, aligned with the brand’s key demographics, to create content for the brand’s core product range. The campaign saw the creation of 50+ pieces of content. We reached a total of 1.5 million people from the targeted market and largely increased brand awareness on social media.
CAMPAIGN STRATEGY - INFLUENCER + PR
01
02
03
04
05
INNOVATION
INNOVATION
50+
CONTENT
PIECES
1.5M REACH
06
07
08
BY NATURE
DRIVEN