After learning about the Shannon’s core values surrounding sustainability, we came on board to provide digital marketing solutions to the brand and to build drenched to be a trusted voice and destination for all things sustainability and hydration. We built a brand identity that’s light-hearted, cheeky and fun and an aesthetic that is simple, clean and delivers the core message clearly. We created photo and video assets, curated unique designs, and aligned the brand with influential voices in the sustainability and fitness community to tap into various niche segments of the brands online target audience.