After learning about the founder’s core values of making premium nutrition widely available, we saw potential to build the brand to be a trusted voice and destination forXall things wellness and nutrition. We strategized the brand identity and aesthetic before moving forward to execution. After building the brand guide, we created photo and video assets, curated unique designs, and began running socials for E-MAX Nutrition. We aligned the brand with influential voices in the fitness community to further the brand’s reach and cement its perception. Our goal with E-MAX is to introduce its London-based audience to the wellness benefits to their products and drive traffic to their website.