FFS PROVIDES A SUSTAINABLE, SUBSCRIPTION BASED RAZOR SERVICE THAT MAKES BEUTY ROUTINES MORE ACCESSIBLE AND LESS IMPACTFUL ON THE ENVIRONMENT.
AfterHourz strategised an influencer campaign for the brand to help further develop brand-awareness and diversify their existing collaborations with minority influencers and people with different ability-levels. We aligned the brand with key demographic influencers within the lifestyle and wellness niches and curated impactful visual content in-line with the brand’s values and visual language, all with a goal to improve brand perception. The video content created by the influencers helped FFS position themselves as body positive and inclusive
CAMPAIGN STRATEGY – INFLUENCER + PR – CREATIVE DIRECTION
A RAZOR THAT DOESN'T GO OUT OF FASHION.