lmnl

thoughtful

sustainable

timeless

artisan

LMNL is a New York-based slow-fashion brand - a labour of love, with each garment thoughtfully hand-stitched together by Indian artisans in an attempt to bring South Asian tradition to the West.

We came on board LMNL pre-launch to develop their brand identity and a 360° digital marketing strategy for them. AfterHourz have been managing the brand’s social media marketing, from translating their visual identity to online channels to a trend-led social media strategy, including influencer relations. We worked collaboratively with the founder to develop the brand’s identity with strong notions of India and the founder’s personal travels - the results were beautiful custom graphic content inspired by the details of the Lucknawi chikankari embroidery used in the production of the garments. We also collaborated with local photographers to bring the collection to life on the streets of Jaipur and Lucknow.

GRAPHIC DESIGN - PHOTO & VIDEO - SOCIAL IDENTITY- SOCIAL STRATEGY - CREATIVE DIRECTION - PAID MEDIA & ADVERTISING

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carefully stiched together

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to bring our homeland to you.