LYIA IS A LONDON BASED LOW-FASHION BRAND BORN OUT OF A DESIRE TO CREATE TIMELESS, HIGH-QUALITY FEMININE PIECES THAT WILL FORM THE BASIS OF A CONSIDERED WARDROBE TO BE TREASURED FOREVER.
We came on board LYIA to develop a 360° digital management strategy for them. AfterHourz have been managing the brand’s social media marketing, from translating their visual identity to online channels to a trend-led social media strategy, including influencer relations. We worked collaboratively with the LYIA team to elevate their brand identity and a visual language for their social media channels through thoughtful graphic design and beautiful content.
GRAPHIC DESIGN - SOCIAL STRATEGY - INFLUENCER + PR