NOICE IS AN INNOVATIVE ORAL CARE BRAND PRODUCING NATURALLY SOURCED DENTAL GEL. FROM PACKAGING TO THE INGREDIENTS, THEIR TOOTHPASTE IS CLEAN, NATURAL AND ZERO WASTE.
Noice briefed AfterHourz on their desire to provide sustainable and organic products to the oral care market - and their need to align with influential voices to drive brand awareness and sales for their product. With a goal to establish Noice as a trusted, sustainable oral care alternative, we enlisted 15 influencers to generate content highlighting the specific values that makes the brand a better option compared to other zero-waste oral care brands. All influencers created video content around their daily/wellness routines featuring the product andtheir sustainability credentials.
CAMPAIGN STRATEGY - INFLUENCER + PR