_OBJECT IS AN LGBTQ+OWNED LUXURY WELLNESS BRAND BORN OUT OF THE NEED TO RID OUR BATHROOMS OF EXCESS PLASTIC.
AfterHourz worked with object to oversee all digital aspects of the brand and to build the brand to be a trusted voice and destination for all things personal wellness and sustainable beauty. We strategized the brand identity and aesthetic with the founders before moving forward to running the social channels for object. We curated the brand’s feed to reflect their premium price-point and grew the brands online following to build brand perception. We also aligned the brand with influential voices in the zero waste, sustainability and personal care communities online to further the brand’s reach and tap into these niche customer segments. We also facilitated brand partnerships with other indie beauty brands to help object’s positioning and align with and later achieve their goal of securing premium retail spots such as Wolf&Badger and Lone Design Club.
GRAPHIC DESIGN - PHOTO & VIDEO - BRAND IDENTITY- SOCIAL STRATEGY - CREATIVE DIRECTION - INFLUENCER + PR - BRAND PARTNERSHIPS - EXPERIENTIAL ACTIVATION