OODEE IS AN ALLERGEN-FREE SKINCARE BRAND PROVIDING PRODUCTS CONTAINING NO TRACES OF FOOD OR FRAGRANCE ALLERGENS.
We worked with OODEE in creating a cohesive and innovative influencer campaign. We aligned with Madeleine Shaw, a well-know nutrition expert and wellness influencer, to create content with the aim of increasing brand awareness. We briefed the creation of a video in which she introduced a smoothie made out of the ingredients of one of OODEE’s product. This video was a springboard for other influencer to jump on the concept and promote the brand. This organic influencer campaign helped us develop brand awareness for OODEE and solidify its reputation as a trustworthy and innovative skincare brand.
CAMPAIGN STRATEGY - VIDEO - INFLUENCER + PR
WE ARE HERE TO CHANGE THAT
SOME PEOPLE DON'T KNOW THEIR SKIN TRIGGERS