OODEE

FORMULA FIRST

PLANT POWER

SUSTAINABLY MINDED

OODEE IS AN ALLERGEN-FREE SKINCARE BRAND PROVIDING PRODUCTS CONTAINING NO TRACES OF FOOD OR FRAGRANCE ALLERGENS.

We worked with OODEE in creating a cohesive and innovative influencer campaign. We aligned with Madeleine Shaw, a well-know nutrition expert and wellness influencer, to create content with the aim of increasing brand awareness. We briefed the creation of a video in which she introduced a smoothie made out of the ingredients of one of OODEE’s product. This video was a springboard for other influencer to jump on the concept and promote the brand. This organic influencer campaign helped us develop brand awareness for OODEE and solidify its reputation as a trustworthy and innovative skincare brand.

CAMPAIGN STRATEGY - VIDEO - INFLUENCER + PR

NEUTRAL

ALLERGEN

BACKED BY SCIENCE

WE ARE HERE TO CHANGE THAT

SOME PEOPLE DON'T KNOW THEIR SKIN TRIGGERS

DRIVEN BY CHANGE