SlowCo. came to AfterHourz as they needed someone to oversee all digital aspects of the brand and to build the brand to be a trusted voice and destination for all things slow and sustainable fashion. We strategized the brand identity and aesthetic with their internal design team before moving forward to running their social channels. We curated the brand’s feed to highlight all the independent fashion and lifestyle products they offer and grew the brand's online following to build brand perception. We also collaborated with their PR agency to align the brand with influential voices in the zero waste, sustainability and personal care communities online to further the brand’s reach and tap into these niche customer segments.