SOWVITAL IS A PLANT CARE SCIENCE BRAND WHOSE MISSION IS TO RECONNECT PEOPLE AND THEIR PLANTS THROUGH SCIENTIFICALLY AND MINDFULLY INFORMED NOURISHMENT AND CARE RITUALS.
AfterHourz worked collaboratively with the brand and other agency partners to implement the brand’s overall marketing strategy on all social media channels. We ideated ways to keep their existing audience engaged with value-driven storylines. We strategized an approach to keep their digital presence in line with their curated visual identity and on brand with their avant-gardener persona. We also strategized ways to access Gen-Z groups via a newly launched TikTok channel.
TOWARDS A SUSTAINABLE FUTURE