STORM ACTIVE IS A SUSTAINABLE ATHLEISURE BRAND COMMITTED TO PROVIDING HIGH QUALITY AND VERSATILE GARMENS THAT WILL BE EQUALLY COMFORTABLE AT THE GYM AND FOR A CASUAL DAY HOME.
With a genderless collection, STORM Active is proving that essential items are not a question of gender, while actively blurring the line between what we consider activewear and casualwear. AfterHourz organised an influencer gifting suite for STORM ACTIVE to generate awareness and sales for the brand during the crucial holiday period. We invited a handful of influential celebrities and key content creators for a gifting activation to tap into their social media following via the party. The activation saw attendees try the latest activewear range IRL, take home their goodies and create further content styling the pieces following the event.
THE OVERALL CAMPAIGN SAW 3.5M REACH ACROSS SOCIAL VIA THE 55 ATTENDEES.
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