LONDON

THE

REAL

MCCOY'S

QUALITY

CRAFTSMANSHIP

AUTHENTICITY

VINTAGE

THE REAL MCCOY'S PRODUCES HIGH QUALITY, PREMIUM MENSWEAR INSPIRED BY VINTAGE AMERICAN DESIGNS FROM THE 40S AND 50S.

AfterHourz was asked to create and execute quarterly creative campaigns to help the brand launch into the UK market and generate brand awareness around the opening of their store in Mayfair. Taking inspiration from the products, colours and styles of, we developed a theme and aesthetic around the core designs and targeted demographic. We focused on the vintage element of the 50s and drew inspiration from films, Steve McQueen, and 40s Hollywood imagery. We dove into the process of strategizing the campaign, casting models, and building a shot list up to the launch of the line.

PHOTO & VIDEO - CAMPAIGN STRATEGY - CREATIVE DIRECTION