THE UN_DID IS AN EMERGING DISRUPTIVE NEW BEAUTY BRAND FOCUSING ON UN_DOING OLD NORMS AND STEREOTYPES IN THE BEAUTY INDUSTRY AND CELEBRATING INDIVIDUALITY, DIVERSITY AND PERSONAL UNIQUENESS.
GRAPHIC DESIGN - PHOTO & VIDEO - SOCIAL IDENTITY- SOCIAL STRATEGY - CREATIVE DIRECTION - INFLUENCER + PR - BRAND PARTNERSHIPS - PAID MEDIA & ADVERTISING
We stepped in as an all-in-one digital marketing solution - covering everything from content creation through ad strategy to their influencer and PR relations across the UK. We studied the moves of competitors and brought our own knowledge and network to this client. We worked closely with the founder, Romi, to bring his vision to life each and every production day and the results speak for themselves - UN_DID has one of the most inclusive and diverse feeds out there when it comes to the UK beauty industry. We captured character, personality and the love of makeup and skincare. AfterHourz also sourced over 100 influencers in key demographics such as skincare, makeup as well as niche LGBTQ+ and inclusivity focused sub-groups to receive gifting targeted to each individual.
UN_DID IS A SPACE FOR ALL PEOPLE, TO UN_DO SOME OF THOSE STEREOTYPICAL REPRESENTATIONS.
AND CELEBRATE THE UNIQUENESS OF ALL OF US, EVERYDAY.